About Us

Who We Are

Where Jewelry Is Just The Start

Part working studio, part classroom, part gallery, Alloy Atelier is a Philadelphia space founded by practicing metalsmiths who share a commitment to craft, a love of learning, and working together at the bench.

  • Kaitlin Kerr

    Owner & jeweler behind Echo Metals

    Kaitlin is the jeweler behind Echo Metals, where she makes modern talismans using traditional metalsmithing techniques – her pieces are designed to evoke joy and nostalgia.

    Shop Echo Metals 

  • Maricha Genovese

    Owner & jeweler behind The Tiny Jeweler

    Maricha is the jeweler behind The Tiny Jeweler, where she makes limited production pieces and custom fine jewelry inspired by the natural world – handmade with intention, made to last.

    Shop The Tiny Jeweler 

The Alloy Collection

A collection of simple, everyday staple jewelry pieces made in-house.

Carrying Forward The Legacy Of Craft

Philadelphia has been home to craftspeople since the institution that would become the University of the Arts was founded in 1876. When UArts closed its doors, the community lost an iconic space that had shaped generations of makers, including Kaitlin and Maricha.

Much of the equipment used to teach in that space was at risk of being lost with the closure. Kaitlin & Maricha bought it, moved it into the BOK Building – a center for makers and artists in Philly today – and put it back to work.

Today, those same benches, tools, and machines that gave generations of UArts students their start are where new and curious makers learn at Alloy Atelier.

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Let's Make Something Beautiful

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